Elodie Gythiel

SEO and Google Ads

SEO and Google Ads Consultant

I am Elodie Gythiel, an SEO & Google Ads Consultant based in London specialising in international e-commerce brands.

I turned to SEO after a previous career in low-cost airlines (EasyJet and AirAsia).

Why invest in SEO and paid search?

  • Search has a higher conversion rate than any other marketing channel.
  • Search is affordable by any type of business (low cost)
  • Search is data-driven. And the data is fascinating.

As Brian Dean said:

“Keyword research is market research for the 21st century”

When on Google, people are often looking for a solution to a problem.

They’ll search for topics about their problem (“what is my problem”, “how to solve my problem”), investigate a few problem-related products ( “product 1 vs product 2”, “product 1 reviews”, “product 2 reviews”), then decide to buy.

The aim of SEO is to catch new customers by providing the right content throughout that process, delivering brand impression and authority to the right target audience, leading to more sales.

SEO is the basis of a Digital Strategy:

  • SEO’s ROI lasts forever
  • SEO can represent more than 50% of your turnover
  • SEO will get you traffic and clients, even if your brand awareness is low
  • SEO should be taken into account when building your website structure, and when planning content and PR
  • LLM’s get trained on Google: the best ranking you get, the more often you’ll be be quoted in AI answers

Google Ads can complement SEO :

  • Allows to get traffic from very competitive keywords quickly
  • Adds share of voice when some good organic ranking has been achieved on a keyword
  • Can be used to test keywords to understand their conversion rate
  • Google my Business, Google Shopping or other Google services can also help dominate search results

My SEO & Google Ads Services :

Do I get results?

The graph below shows the increase in organic traffic for a website I am working on.

This site was launched in April 2021 and is now getting up to 8K monthly qualified organic traffic (SEMrush data). I can provide more examples during our first call.

Get in touch via “contact” if you are looking for a long-term partnership with a reliable search marketing consultant!