I am Elodie Gythiel, an SEO & Google Ads Consultant based in East London specialising in international e-commerce brands.
I turned to SEO after a previous career in low-cost airlines (EasyJet and AirAsia).
Why invest in organic and paid search?
- Search has a higher conversion rate than any other marketing channel.
- Search is affordable by any type of business (low cost)
- Search is data-driven. And the data is fascinating.
As Brian Dean said:
“Keyword research is market research for the 21st century”
When on Google, people are often looking for solutions to a problem. They’ll search for topics about their problem (“how to “, product 1 vs product 2), investigate a few products and brands in detail by reading reviews, then decide to buy.
The aim of SEO is to catch new customers by providing the right content throughout that process, leading to more sales.
SEO is the basis of a Digital Strategy:
- SEO ROI lasts forever
- SEO can represent more than 50% of your turnover
- SEO will get you traffic, even if your brand is not well-known yet
- SEO will drive your website structure, your content strategy and your PR strategy
Google Ads can complement SEO :
- Allows to get traffic from very competitive keywords quickly
- Adds share of voice when some good organic ranking has been achieved on a keyword
- Can be used to test keywords to understand their conversion rate
- Google my Business, Google Shopping or other services can also help dominate search results
My SEO & Google Ads Services :
- Retainer-based services
- Project-based services
- One-hour SEO workshops
Do I get results?
The graph below shows the increase in organic traffic for a website I am working on.
This site was launched in April 2021 and is now getting up to 8K monthly qualified organic traffic (SEMrush data). I can provide more examples during our first call.
Get in touch via “contact” if you are looking for a long-term partnership with a reliable search marketing consultant!