The flight industry was one of the first to be revolutionized by the internet. EasyJet pioneered selling 100% of its flights online from 2000 to avoid a costly distribution system dominated by travel agents, whose commission represented up to 20% (agency and GDS fees). Now that online reservations have become
SEO performance of mono-product mattress websites in France
Following in the footsteps of pastry shops, restaurants and accessories brands, mono-product websites offering online purchase and home delivery are now flourishing in the French mattress market. The main players are French Tediber, British Eve Mattress, German Bruno and American Casper. Let’s look at what Google thinks of these brands
SEO French presidential elections 2017: who get the media’s vote?
With the French presidential elections hovering on the horizon, I decided to take a closer look at the links leading from key media sites to the main candidates to see if they’ve picked their winner. I’ve already delved into the links behind the sites of the right-wing primary candidates. But
SEO for the Left wing Primary 2017: parti awareness and queries
After analyzing the Right’s primary keywords, let’s now review the Left. Of the major primary candidates from the left, who received the most visits to their site? Was it Hamon or Valls? Or was it the outsiders, Macron and Melenchon? Does site optimization influence presidential elections? Let’s see if we
Backlinks and 301 : How GoEuro diverts information to get links!
As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector. When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis
What can SEO tell us during the Right Wing’s Primary?
In these political times of the right, left and center, a constant source of interesting information is Google Trends. There, any aspiring journalist or curious party can be led to neatly condensed information thanks to Google newslab which provides insight about candidate queries and searches. The most often asked questions
Meal Delivery Services: SEO Key Players, Local Awareness and Organic Traffic
The market for food delivery online, or also what is being called the “Food Tech” is booming. Order food for breakfast, a basket of organic veggies, a meal created by neighbors, or a home chef, everything is possible now thanks to the internet. Below is a short analysis of the
SEO for Bus companies during the liberalisation in France
The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar.
SEO for flight comparison sites in France
According to SEMrush, Liligo is the flight comparison website that gets the most amount of organic traffic, as compared to his competitors in France, such as Kayak, Opodo, Easyvoyage and Skyscanner. Looking into further detail, we can see a comprehensive SEO strategy has been driving this in France. Liligo: number 1
Online Marketing In France
How is France doing in online marketing vs other EU countries? Spend, behavior, social media, search, cost of media. Find out the latest data about digital marketing in France! Online marketing in France: steady increase share of internet spend, but still behind other EU countries According to the site Sri