I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and encourage competition. It is, without doubt, much easier to sell a product today than in the days before the World Wide Web.
Pre-internet, it was vital to find a physical reseller to generate turnover, and you often had to accept unfavourable sale conditions, e.g. high commissions and/or high volumes. With the internet here to stay, you can now sell your products directly via your website at the prices and volumes you choose! We are finally free from the former constraints and in control of everything from production to distribution and customer relations.
This is why it’s such a shame when entrepreneurs “get rid” of their stock on Amazon or another marketplace, or even in shops. For me, this means sellers aren’t making the most of the freedom offered by the internet, and are indirectly destroying the value of their business. (more…)
