Are you a CMO, or a CEO looking to delegate your search marketing to someone reliable? You’re at the right place!
I create top custom strategies for my clients and I help implementing them by actively driving the project management.
You’ll get a custom strategy, project management, monthly reporting, to do list and completed tasks list.
I can help get buy-in from the rest of the company and help you create business cases to get more budget.
I used to be Marketing Manager myself, I was in charge of the French market at EasyJet then AirAsia, so I know what’s required 🙂
You get a senior search expert for the 1/3rd of the price of a full time employee.
What do I do differently?
The problem with SEO is that it sits in between IT and Marketing. Without someone keeping an eye on both sides, SEO easily goes down to the end of the todo list… SEO is complicated, SEO is long term, SEO is counterintuitive… SEO is not easy to implement.
Google Ads account are often badly managed. Buying keywords is not the same as buying online display, or paid social, and you can easily end up spending budget on keywords that will never convert.
I designed a process to create a custom SEO Strategy and make sure it gets implemented:
– I start with auditing the site, the competition and the industry and I produce a strategy recommendation covering Keywords, Technical, Content and Backlinks.
– Once signed off, I I start implementing: existing content optimisation, technical fixes, reporting set up, content briefing, backlink support
– After a few months, once the foundations are in place, I provide ongoing reporting, content briefing, backlink support, and on page optimisation.
I create a tight Google Ads account structure with exact match keywords only
I create an account structure following a granular approach (the skag method: single keyword adgroup). Looking at competitors keywords and ads, and at client’s USP”s I create different ad copy to test. I optimise campaigns looking at conversions and ad performance metrics.