Are you a CMO or a CEO looking to delegate your search marketing to someone reliable? You’re at the right place!
I create top custom search strategies, and I help implement them by actively driving the project management.
You’ll get a custom strategy, project management, monthly reporting, a to-do list and a completed tasks list.
I can help get buy-in from the rest of the company and help you create business cases to get more budget.
I used to be a Marketing Manager myself, I was in charge of the French market at EasyJet then AirAsia, so I know what’s required 🙂
You get a senior search expert for 1/3rd of the price of a full-time employee.
What do I do differently?
The problem with SEO is that it sits in between IT and Marketing. Without someone keeping an eye on both sides, SEO quickly goes down to the end of the to-do list… SEO is complicated, SEO is long term, SEO is counterintuitive… SEO is not easy to implement.
Google Ads accounts are often poorly managed. Buying keywords is not the same as buying online display or paid social, and you can easily spend on keywords that will never convert.
I designed a process to create a custom SEO strategy and make sure it gets implemented:
– I start with auditing the site, the competition and the industry, and I produce a strategy recommendation covering Keywords, Technical, Content and Backlinks.
– Once signed off, I start implementing: existing content optimisation, technical fixes, reporting set up, content briefing, backlink support
– After a few months, once the foundations are in place, I provide ongoing reporting, content briefing, backlink support, and on-page optimisation.
I create a tight Google Ads account structure with exact match keywords only.
I create an account structure following a granular approach (the skag method: single keyword adgroup). I optimise campaigns by looking at conversions and ad performance metrics.