Are you a CMO or a CEO looking to delegate your search marketing to someone reliable? You’re at the right place!
I create custom search strategies, and I implement them by actively driving the project management.
Get a senior search expert for 1/3rd of the price of a full-time employee!
My process
SEO sits in between IT and Marketing. Without someone keeping an eye on both sides, SEO quickly goes down to the end of the to-do list… SEO is complicated, SEO is long term, SEO is counterintuitive… SEO is not easy to implement.
Google Ads accounts are often poorly managed. Buying keywords is not the same as buying online display or paid social, and you can easily spend on keywords that will never convert.
I designed a process to create a custom SEO strategy and make sure it gets implemented:

– I start with auditing the site, the competition and the industry, and I produce a strategy recommendation covering Keywords, Technical, Content and Backlinks.
– Once signed off, I start implementing: existing content optimisation, technical fixes, reporting set up, content briefing, backlink support
– After a few months, once the foundations are in place, I provide ongoing reporting, content briefing, backlink support, and on-page optimisation.
– I create Google Ads accounts following a granular approach (the skag method: single keyword adgroup). I optimise campaigns by looking at conversions and ad performance metrics.

Interested? Book some time below or email me.