Elodie Gythiel

SEO & Google Ads

Category: SEO & Google Ads Management

  • Retainer or Project-based services for SEO and SEA?

    Retainer or Project-based services for SEO and SEA?

    I’ve met so many prospects and clients who spent a lot of money getting SEO recommendations, but the SEO recommendations never got implemented. That is one of the drawbacks of working project-based vs retainer: if nobody owns the SEO project management, the recommendations are very quickly forgotten.

    The issue is that SEO is a bit like a stone in the shoe – we know we need to get it sorted, but we can still walk with the stone in the shoe. So we keep walking… Without getting the web traffic our content deserves.

    (more…)
  • How to audit your Google Ads agency, even if you know nothing about Google Ads

    How to audit your Google Ads agency, even if you know nothing about Google Ads

    Do you know if you’re getting the most out of your Adwords account with your current agency ?

    I am going to show you 4 ways to audit your Google Ads account, so you know if it’s getting the attention it deserves.

    I am using as an example a fake company called “PuppyDelight”, that sells organic food for puppies.

    1. Keyword selection

    A first sign of missed opportunities is when the only keywords your agency is bidding on are “branded” keywords. 

    Branded keywords are either your brand name (PuppyDelight), or a combination of your brand name with another word, for example “PuppyDelight dry food”. 

    Branded keywords usually have a low CPC (cost per click) and a high conversions rate, it’s an easy way to make your account look good. 

    But you’re not acquiring any new customer when you bid on your own brand. People already know you as they are typing your name in. They are just avoiding to type your full domain in the address bar to buy your product.

    (more…)
  • What is the most profitable: selling on your website or selling on Amazon?

    What is the most profitable: selling on your website or selling on Amazon?

    I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and encourage competition. It is, without doubt, much easier to sell a product today than in the days before the World Wide Web.

    Pre-internet, it was vital to find a physical reseller to generate turnover, and you often had to accept unfavourable sale conditions, e.g. high commissions and/or high volumes. With the internet here to stay, you can now sell your products directly via your website at the prices and volumes you choose! We are finally free from the former constraints and in control of everything from production to distribution and customer relations.

    This is why it’s such a shame when entrepreneurs “get rid” of their stock on Amazon or another marketplace, or even in shops. For me, this means sellers aren’t making the most of the freedom offered by the internet, and are indirectly destroying the value of their business. (more…)

  • France Country Managers: 7 tips to boost your SEO

    France Country Managers: 7 tips to boost your SEO

    Are you in charge of the French market at an international company? Country Manager France, Head of France, Marketing Manager France…whatever your exact title, you have lots of projects on the go, a small or inexistent team and very little time to spend on SEO.

    Yet, for an ecommerce website, organic traffic represents more than 50% of its turnover. SEO is the most profitable marketing lever in the long term. (more…)

  • Everybody Lies, Except to Google!

    Everybody Lies, Except to Google!

    Drawing on data from numerous sources, including Google, Facebook and even Youporn, Seth Stephens Davidowitz demonstrates that people are not always truthful when they answer surveys, or when they update their social media status.

    The truth is out there though…

    Google has become the friendly ear of the web we share all our secrets with.

    everybody lies - seth stephens davidowitz

    Following in the wake of “Freakonomics” and other data based books, “Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are” is a gold mine of information for quantitative analysis fans, and particularly if you’re interested in SEO.

    As stated in the Guardian : “The trails we leave as we seek knowledge on the internet are tremendously revealing”. And social sciences now finally have an effective measuring tool: Big Data.

    Sexist bias in Google searches relating to gifted and overweight children in the US, France and the UK.

    In Everybody Lies, Seth looks at the sexism demonstrated by internet users. When it comes to subjects like obesity and extreme intelligence, parents in the US ask Google different questions depending on the gender of their children.

    Consider questions about a child’s weight. Parents Google “Is my daughter overweight?” roughly twice as frequently as they Google “Is my son overweight?” (pp. 135-136).

    (more…)

  • Backlinks and 301 : How GoEuro diverts information to get links!

    Backlinks and 301 : How GoEuro diverts information to get links!

    As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis of travel costs for each European country”.

    I put that content aside, telling myself that I was going to use it later to write  an article about linkbaiting, or quality content that naturally leads to links, a backlink strategy. When I finally started, and much to my surprise, I realized that that analysis  could not be found on the net anymore. How was such content just trashed? (more…)