Skip to content
Elodie Gythiel

Search Marketing Strategist

Primary Menu
  • Home
  • Blog
    • Google Ads for CMO’s
    • SEO in France
    • SEO in Travel
    • SEO in E-Commerce
  • Services
    • I’d like to externalise my SEO or Google Ads
    • I do my SEO myself but would like some expert SEO advice
  • Contact
  • French

SEO in Travel

  • Home
  • blog
  • SEO in Travel
photo airbnb conciergerie airsorted
By Elodie Gythiel August 7, 2018February 28, 2019 SEO in Travel

Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?

In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is

Continue Reading
Photo SEO Long haul low cost France
By Elodie Gythiel April 26, 2018February 24, 2019 SEO in Travel

Low-cost long-haul lands in France – and the ETA on Google?

Norwegian often pops up in conversations, especially in relation to Los Angeles, a destination previously with very few direct flights from France and sky-high prices as a result of the mono/duopole of Air France and Delta (Skyteam alliance). By offering direct single fares from €199.90, Norwegian will without doubt boost

Continue Reading
SEO Hotel OTA
By Elodie Gythiel October 12, 2017February 24, 2019 SEO in Travel

5 SEO tips for independent hotels to beat the OTA in France

We often accuse online reservation sites of bullying independent hotels by invading Google search results (AdWords and SEO) and taking ever higher commissions on hotel reservations. When we look at the results for “hotel”on Google.fr, we see that OTA (Online Travel Agent) dominate the SERP, in particular, Hotels.com, Booking.com, Trivago

Continue Reading
SEO Airlines in France
By Elodie Gythiel July 4, 2017February 24, 2019 SEO in Travel

TOP ranking Airlines in SEO in France

The flight industry was one of the first to be revolutionized by the internet. EasyJet pioneered selling 100% of its flights online from 2000 to avoid a costly distribution system dominated by travel agents, whose commission represented up to 20% (agency and GDS fees). Now that online reservations have become

Continue Reading
photo go euro Netlinking
By Elodie Gythiel January 9, 2017February 24, 2019 SEO in Travel

Backlinks and 301 : How GoEuro diverts information to get links!

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector.  When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis

Continue Reading
SEO liberalization bus france
By Elodie Gythiel April 7, 2016February 24, 2019 SEO in Travel

SEO for Bus companies during the liberalisation in France

The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar.

Continue Reading
photo SEO liligo flight comparator france
By Elodie Gythiel February 23, 2016February 24, 2019 SEO in Travel

SEO for flight comparison sites in France

According to SEMrush, Liligo is the flight comparison website that gets the most amount of organic traffic, as compared to his competitors in France, such as Kayak, Opodo, Easyvoyage and Skyscanner. Looking into further detail, we can see a comprehensive SEO strategy has been driving this in France. Liligo: number 1

Continue Reading
Load More Posts
Recent Posts
  • How to audit your Google Ads agency, even if you know nothing about Google Ads November 19, 2020
  • Google Searches in the time of the Coronavirus Pandemic : UK vs. France April 21, 2020
  • House-sharing and SEO: the shining example of Spareroom.com April 2, 2019
Topics
Follow me on Twitter
My Tweets
Subscribe to Blog via Email

By Elodie Gythiel August 7, 2018February 28, 2019 SEO in Travel

Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?

In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is

Continue Reading
SEO in Travel

Low-cost long-haul lands in France – and the ETA on Google?

SEO in Travel

5 SEO tips for independent hotels to beat the OTA in France

SEO in Travel

TOP ranking Airlines in SEO in France

Elodie Gythiel

Search Marketing Strategist

Copyright All right reserved — Élodie Gythiel 2019

 

Loading Comments...
 

    We use cookies on this site. If you continue on elodiegythiel.com we will assume that you are happy with it.OkRead more