SEO for Travel Websites in France and in the UK | Elodie Gythiel

Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?

Elodie Gythiel — Tue, 07 Aug 2018 09:54:42 +0000

In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is

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Low-cost long-haul lands in France – and the ETA on Google?

Elodie Gythiel — Thu, 26 Apr 2018 11:57:03 +0000

Norwegian often pops up in conversations, especially in relation to Los Angeles, a destination previously with very few direct flights from France and sky-high prices as a result of the mono/duopole of Air France and Delta (Skyteam alliance). By offering direct single fares from €199.90, Norwegian will without doubt boost

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5 SEO tips for independent hotels to beat the OTA in France

Elodie Gythiel — Thu, 12 Oct 2017 15:53:41 +0000

We often accuse online reservation sites of bullying independent hotels by invading Google search results (AdWords and SEO) and taking ever higher commissions on hotel reservations. When we look at the results for “hotel”on Google.fr, we see that OTA (Online Travel Agent) dominate the SERP, in particular, Hotels.com, Booking.com, Trivago

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TOP ranking Airlines in SEO in France

Elodie Gythiel — Tue, 04 Jul 2017 16:32:06 +0000

The flight industry was one of the first to be revolutionized by the internet. EasyJet pioneered selling 100% of its flights online from 2000 to avoid a costly distribution system dominated by travel agents, whose commission represented up to 20% (agency and GDS fees). Now that online reservations have become

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Backlinks and 301 : How GoEuro diverts information to get links!

Elodie Gythiel — Mon, 09 Jan 2017 17:12:55 +0000

As a specialist in airline marketing and tourism, I am always interested in SEO strategies being used in the sector. When last summer I found a interesting piece of content from Goeuro, a price comparator in transport, I said to myself “what a great example of linkbaiting: utilizing a comparative analysis

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SEO for Bus companies during the liberalisation in France

Elodie Gythiel — Thu, 07 Apr 2016 15:04:13 +0000

The market for long-distance bus travel was opened to competition during the promulgation of the “Macron” law of 6 August 2015. Since then, many French and foreign companies have begun to open routes in France, thereby creating competition with the French train company SNCF as well as the carpooling service Blablacar.

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SEO for flight comparison sites in France

Elodie Gythiel — Tue, 23 Feb 2016 13:08:03 +0000

According to SEMrush, Liligo is the flight comparison website that gets the most amount of organic traffic, as compared to his competitors in France, such as Kayak, Opodo, Easyvoyage and Skyscanner. Looking into further detail, we can see a comprehensive SEO strategy has been driving this in France. Liligo: number 1

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