Skip to content
Elodie Gythiel

Search Marketing Strategist

Primary Menu
  • Home
  • Blog
    • Google Ads for CMO’s
    • SEO in France
    • SEO in Travel
    • SEO in E-Commerce
  • Services
    • I’d like to externalise my SEO or Google Ads
    • I do my SEO myself but would like some expert SEO advice
  • Contact
  • French

Is selling on amazon profitable vs selling on your site? Nope ! Here is why…

I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and

Read More

SEO & Fashion: 3 major differences between the UK and French markets

Comparing fashion-related keywords for France and the UK tells us a lot about the kind of products in high demand

Read More

SEO performance of mono-product mattress websites in France

Following in the footsteps of pastry shops, restaurants and accessories brands, mono-product websites offering online purchase and home delivery are

Read More

Meal Delivery Services: SEO Key Players, Local Awareness and Organic Traffic

The market for food delivery online, or also what is being called the "Food Tech" is booming. Order food for

Read More

SEO in France

SEO in Travel

SEO in E-commerce

By Elodie Gythiel November 19, 2020November 26, 2020 Google Ads for CMO's

How to audit your Google Ads agency, even if you know nothing about Google Ads

Do you know if you’re getting the most out of your Adwords account with your current agency ? I am going to show you 4 ways to audit your Google Ads account, so you know if it’s getting the attention it deserves. I am using as an example a fake

Continue Reading
google searches coronavirus toilet paper uk
By Elodie Gythiel April 21, 2020May 28, 2021 SEO in France

Google Searches in the time of the Coronavirus Pandemic : UK vs. France

I noticed a few Google Trends screenshots flashing across the news and Twitter, which made me have a peek at which keyword had the strongest search increase in the UK and France : toilet paper, online yoga, how to make bread ? Toilet Paper British people definitely worried more about

Continue Reading
photo room for rent spareroom article
By Elodie Gythiel April 2, 2019April 5, 2019 SEO in France

House-sharing and SEO: the shining example of Spareroom.com

Since moving to London last September, I rediscovered the joys of house-sharing. In Britain, people tend to keep co-living for a long time so they can live in a bigger house, be nearer the city center and enjoy a more convivial atmosphere. They only leave the house or flat share

Continue Reading
photo vendre sur amazon rentable
By Elodie Gythiel January 15, 2019February 28, 2019 SEO For E-Commerce Sites

Is selling on amazon profitable vs selling on your site? Nope ! Here is why…

I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and encourage competition. It is, without doubt, much easier to sell a product today than in the days before the World Wide Web. Pre-internet, it was vital to find a physical

Continue Reading
photo airbnb conciergerie airsorted
By Elodie Gythiel August 7, 2018February 28, 2019 SEO in Travel

Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?

In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is

Continue Reading
Photo SEO Long haul low cost France
By Elodie Gythiel April 26, 2018February 24, 2019 SEO in Travel

Low-cost long-haul lands in France – and the ETA on Google?

Norwegian often pops up in conversations, especially in relation to Los Angeles, a destination previously with very few direct flights from France and sky-high prices as a result of the mono/duopole of Air France and Delta (Skyteam alliance). By offering direct single fares from €199.90, Norwegian will without doubt boost

Continue Reading
photo SEO fashion clothing France uk differences
By Elodie Gythiel February 6, 2018January 2, 2020 SEO For E-Commerce Sites

SEO & Fashion: 3 major differences between the UK and French markets

Comparing fashion-related keywords for France and the UK tells us a lot about the kind of products in high demand in both countries. This provides valuable insights for e-shops hoping to set up on the other side of the Channel, so they can target the most popular products and adapt

Continue Reading
Photo SEO France Paris
By Elodie Gythiel December 12, 2017April 14, 2019 SEO in France

France Country Managers: 7 tips to boost your SEO

Are you in charge of the French market at an international company? Country Manager France, Head of France, Marketing Manager France…whatever your exact title, you have lots of projects on the go, a small or inexistent team and very little time to spend on SEO. Yet, for an ecommerce website,

Continue Reading
SEO Hotel OTA
By Elodie Gythiel October 12, 2017February 24, 2019 SEO in Travel

5 SEO tips for independent hotels to beat the OTA in France

We often accuse online reservation sites of bullying independent hotels by invading Google search results (AdWords and SEO) and taking ever higher commissions on hotel reservations. When we look at the results for “hotel”on Google.fr, we see that OTA (Online Travel Agent) dominate the SERP, in particular, Hotels.com, Booking.com, Trivago

Continue Reading
photo Everybody lies except google
By Elodie Gythiel August 28, 2017June 13, 2020 SEO in France

Everybody Lies, Except to Google!

Drawing on data from numerous sources, including Google, Facebook and even Youporn, Seth Stephens Davidowitz demonstrates that people are not always truthful when they answer surveys, or when they update their social media status. The truth is out there though… Google has become the friendly ear of the web we

Continue Reading
Load More Posts
Recent Posts
  • How to audit your Google Ads agency, even if you know nothing about Google Ads November 19, 2020
  • Google Searches in the time of the Coronavirus Pandemic : UK vs. France April 21, 2020
  • House-sharing and SEO: the shining example of Spareroom.com April 2, 2019
Topics
Follow me on Twitter
My Tweets
Subscribe to Blog via Email

By Elodie Gythiel August 7, 2018February 28, 2019 SEO in Travel

Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?

In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is

Continue Reading
SEO in Travel

Low-cost long-haul lands in France – and the ETA on Google?

SEO in Travel

5 SEO tips for independent hotels to beat the OTA in France

SEO in Travel

TOP ranking Airlines in SEO in France

Elodie Gythiel

Search Marketing Strategist

Copyright All right reserved — Élodie Gythiel 2019

 

Loading Comments...
 

    We use cookies on this site. If you continue on elodiegythiel.com we will assume that you are happy with it.OkRead more