Do you know if you’re getting the most out of your Adwords account with your current agency ? I am going to show you 4 ways to audit your Google Ads account, so you know if it’s getting the attention it deserves. I am using as an example a fake
Google Searches in the time of the Coronavirus Pandemic : UK vs. France
I noticed a few Google Trends screenshots flashing across the news and Twitter, which made me have a peek at which keyword had the strongest search increase in the UK and France : toilet paper, online yoga, how to make bread ? Toilet Paper British people definitely worried more about
House-sharing and SEO: the shining example of Spareroom.com
Since moving to London last September, I rediscovered the joys of house-sharing. In Britain, people tend to keep co-living for a long time so they can live in a bigger house, be nearer the city center and enjoy a more convivial atmosphere. They only leave the house or flat share
Is selling on amazon profitable vs selling on your site? Nope ! Here is why…
I strongly believe in the opportunities created by the internet to democratize access for new arrivals on the market and encourage competition. It is, without doubt, much easier to sell a product today than in the days before the World Wide Web. Pre-internet, it was vital to find a physical
Airbnb concierge service AirSorted moves to France – but have they had a warm welcome from Google?
In July, AirSorted ads popped up all across London – from Gare du Nord videos to the Eurostar magazine and billboards on the city’s iconic double-deckers. Even the Airbnb I stayed at was managed by the company, whose straight talking and sleek service instantly caught my attention. As France is
Low-cost long-haul lands in France – and the ETA on Google?
Norwegian often pops up in conversations, especially in relation to Los Angeles, a destination previously with very few direct flights from France and sky-high prices as a result of the mono/duopole of Air France and Delta (Skyteam alliance). By offering direct single fares from €199.90, Norwegian will without doubt boost
SEO & Fashion: 3 major differences between the UK and French markets
Comparing fashion-related keywords for France and the UK tells us a lot about the kind of products in high demand in both countries. This provides valuable insights for e-shops hoping to set up on the other side of the Channel, so they can target the most popular products and adapt
France Country Managers: 7 tips to boost your SEO
Are you in charge of the French market at an international company? Country Manager France, Head of France, Marketing Manager France…whatever your exact title, you have lots of projects on the go, a small or inexistent team and very little time to spend on SEO. Yet, for an ecommerce website,
5 SEO tips for independent hotels to beat the OTA in France
We often accuse online reservation sites of bullying independent hotels by invading Google search results (AdWords and SEO) and taking ever higher commissions on hotel reservations. When we look at the results for “hotel”on Google.fr, we see that OTA (Online Travel Agent) dominate the SERP, in particular, Hotels.com, Booking.com, Trivago
Everybody Lies, Except to Google!
Drawing on data from numerous sources, including Google, Facebook and even Youporn, Seth Stephens Davidowitz demonstrates that people are not always truthful when they answer surveys, or when they update their social media status. The truth is out there though… Google has become the friendly ear of the web we
