How is France doing in online marketing vs other EU countries? Spend, behavior, social media, search, cost of media. Find out the latest data about digital marketing in France!
Online marketing in France: steady increase share of internet spend, but still behind other EU countries
According to the site Sri France, (internet sales house association) the share of internet spend has been growing healthily, and digital advertising is now second behind TV advertising, followed by press advertising.
Nonetheless, France advertiser’s spend less online than their counterparts in the UK and Germany, 25% of the overall spend vs 35% in the UK and 30% in Germany. Italy is behind France with 23% of all media spend dedicated to the internet.
Within digital advertising, search is the 1st choice of spend ( 59% of all spend), but Display sees the highest increase vs 2013. Affiliates, emailing and comparators are decreasing by 6%.
Share of online marketing spend in France
On the UDA website ( Union des annonceurs : advertisers association), search is also a winner, but mobile search and mobile advertising are growing very fast.
Source #Obsepub 2013 PwC Advisory/SRI/UDECAM – répartition des chiffres d’affaires nets
Cost per clicks Google and Facebook
According to another source of information found on the site visual.ly:
France is number 10 for using online advertising for Google ads, and 8 for Facebook ads.
Costs per click are cheaper in France vs UK and Germany, for both Google and Facebook.
More on search in France
This article from Search Engine Land “Bienvenue en France” describes some issues you can have in France : using a dot instead of a coma, having to get the right accents in, and also confirms a lower CPC for SEA. Nice little pictures that I copy below.